Whether you're posting on social media, creating a fundraising appeal video or simply writing a blog there are 5 simple steps to success. These steps will ensure you maximise each piece of content you produce to enable you to increase awareness, attract new supporters and ultimately attain new donors.
Fundraising doesn’t always have to be a huge task. It is not always about big events, balls, fetes, fun days or extreme challenges – it’s easy to get your supporters to start fundraising from the comfort of their own home with friends, family and neighbours getting involved too!
Marathon season is fast approaching and some of your runners might be a long way off from reaching their fundraising goals. It can be hard for first-time runners, as well as those serial runners who take part in events like Tough Mudder on an annual basis, to reach high targets from only asking friends and family for donations.
Last week we attended the highly anticipated B2B Marketing Expo held at ExCeL London! It’s Europe’s biggest marketing event of its kind, attended by some of the worlds most renowned and established marketers. With over 700 exhibitors, 500 seminars and 200 interactive masterclasses from the likes of Google, LinkedIn, ITV, Fujitsu, Sage and many more, it’s safe to say it was an insightful couple ...
Being an internet user now means being a social networker, with 98% of digital consumers having social media accounts. Those people spend an average of 2 hours and 15 minutes per day scrolling through news feeds and using messaging applications, so it's now more important than ever, that fundraisers are sharing the right content, at the right time. Having a solid strategy and using scheduling ...
According to the Association of Fundraising Professionals, the majority of people will give to a charity only once a year. However, if charities are able to increase their retention rates by even just 1%, this can result in a huge increase in donations. Online technology continues to develop and flourish, giving charities new ways to interact with donors and by following some best practice, ...
Google Ad Grants, is an initiative that gives $10,000 worth of advertising to non-profits, completely free (no strings attached) every month. When people search for non-profits or related keywords, the ad will appear first in the sponsored section in Google which increases awareness and donations.
With St. Patrick’s Day just around the corner, those who celebrate will be looking forward to spending the holiday celebrating all things Irish! If you’re looking for a unique way to fundraise this year then take a look at some of the campaigns that have captivated people over the years. With the luck of the Irish on your side, your campaign could go viral!
Data is a highly valuable commodity in our industry: it paints a clear picture of who your donors are, enabling you to maintain the relationship. Investing time to understand and nurture this data, not just collate it, can help you get closer to your donors and may have a dramatic impact on funds raised.
Unfortunately, the current statistics are shocking, with 1.3 billion tonnes of food wasted every year, and an increasing number of people relying on food banks to survive. Bridging the gap between food wastage and hunger has never been so important.