According to the Association of Fundraising Professionals, the majority of people will give to a charity only once a year. However, if charities are able to increase their retention rates by even just 1%, this can result in a huge increase in donations. Online technology continues to develop and flourish, giving charities new ways to interact with donors and by following some best practice, ...
Google Ad Grants, is an initiative that gives $10,000 worth of advertising to non-profits, completely free (no strings attached) every month. When people search for non-profits or related keywords, the ad will appear first in the sponsored section in Google which increases awareness and donations.
With St. Patrick’s Day just around the corner, those who celebrate will be looking forward to spending the holiday celebrating all things Irish! If you’re looking for a unique way to fundraise this year then take a look at some of the campaigns that have captivated people over the years. With the luck of the Irish on your side, your campaign could go viral!
Data is a highly valuable commodity in our industry: it paints a clear picture of who your donors are, enabling you to maintain the relationship. Investing time to understand and nurture this data, not just collate it, can help you get closer to your donors and may have a dramatic impact on funds raised.
Unfortunately, the current statistics are shocking, with 1.3 billion tonnes of food wasted every year, and an increasing number of people relying on food banks to survive. Bridging the gap between food wastage and hunger has never been so important.
Hosting a fundraising event can be the pinnacle point of the year for a charity. Sometimes occurring just once every two years, event co-ordinators put blood, sweat, and tears into the extensive planning of each and every element of the evening. It’s crucial that the event runs smoothly to ensure success.
You've found the perfect venue, booked the entertainment, and all the logistics are falling into place, so now all you need to do is focus on how to make the most of the evening and ensure you raise as much as possible.
It’s no secret that sourcing perfect auction items can be a challenge, and investing time and effort into acquiring your items is crucial to the success of your auction. After all, it’s one of the most important elements of a fundraising event and can dramatically impact the amount you raise for your incredible cause.
Hosting a silent auction to fundraise online or at your event can help you reach your fundraising goals and targets, but that's no secret. Givergy have carefully curated a range of auction items and experiences to make sure you're maximising your fundraising efforts.
An effective use of social media can be the biggest driving force behind inspiring giving. Social media has become one of the single most important tools that are available to businesses, and are especially important to charities and third-party organisations who highly value interaction and engagement with donors. Techcrunch highlights that Facebook has over 2 billion monthly active users, ...