Social media platforms are now part of a multi-hundred-billion-dollar enterprise and everybody wants in. From marketing teams to brand ambassadors, to politicians, it seems that there is simply no end in sight to the number of people trying to capitalize on the massive target audience that companies like Facebook and Twitter have assembled for them.
Social media can be a powerful tool for marketing and building brand awareness, but you have to know how to use it. To successfully express your brand to the nearly three billion people on social media, there are a few things you should start doing to gain traction!
1) Get visual
Facebook, Instagram, and other social media platforms are primarily visual. There’s a reason why tweets have a 280-character limit, people on those social media platforms don’t want to see massive blocks of text and respond better to visual content. In fact, visual content is now 40 times more likely to be shared on social networks when compares to text-based posts.
When you stick to a visual marketing system on social media, you can more efficiently drive engagement and improve content spread.
2) Create a narrative
Humans by nature are narrative addicts. Everybody has a favorite TV show, film, book, etc. Even memes have narratives, albeit to a minimalist extent. By incorporating narratives into your content, you increase its emotional resonance with the target audience.
Narratives improve social media content marketing in a variety of ways, ranging from pitches to conclusions and covering just about everything in between. It can transform you advert into a compelling story.
Since people generally do not like sharing advertisements but will share stories sometimes a dozen times a day, the benefits of narrative-use in marketing can speak for themselves.
3) Network with influencers
The sole job of someone who is an influencer is to influence people on social media. You may have heard these marketing professionals referred to as “Instagram models” or “YouTubers” in the past. They can promote your brand to their existing massive following. Unfortunately, with so many “wannabes” out there, it can be hard to find the real thing.
There are plenty of ways to network with influencers. They will already have a massive social media pull, doing so can help you gain easy access to additional followers, likes, subscribers, etc. The cost of getting an influencer to promote your brand will depend on the size and engagement levels of their following. However, if they connect with your cause and want to make an impact on the positive change you are trying to implement it's likely they will lower the cost or do it for free. Invest your time in networking with influencers who are likely to take a genuine interest in your work.
4) Know which trends to leverage and which to avoid
Not all trends are created equally. There are two kinds of “popular” when it comes to trends. The first can be a great way to galvanize support, but the second can alienate your audience and polarize your brand. The difficulty lies in finding out which trend is which kind of “popular.”
Contribute and engage with trends that are relevant to your charity and ideology. There is no need to jump on every trend, pick the ones that resonate with your organization and spend time cultivating content around them.
We hope the tips above help you get your brand out there far and wide!
Guest blog by Katherine Lutz, Freelance Writer, Editor & Social Media Strategist